Toridoll Holdings’ Sanuki udon noodle specialty store, “Marugame Seimen,” has opened its 50th store in the Philippines on July 17.
In the Philippines, Marugame Udon is being developed in partnership with B.V. CUISINE, a subsidiary of Suyen Corporation. The first store was opened in Manila in August 2017, with subsequent stores mainly located in shopping malls.
Due to a preference for rice, fried foods, and meat as staple foods in the Philippines, Marugame Seimen has adapted its menu to cater to local tastes by offering a wider variety of rice bowl dishes and increasing the number of udon noodle dishes that include meat.
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