Tokyo Airport Transportation has added the sub-name ‘Keio Department Store-Mae’ to the Shinjuku Station West Exit bus stop, starting from December 1st.
The additional sub-name was introduced in response to the high demand from international tourists and to improve recognition of the bus stop location. This is the first time Tokyo Airport Transportation has utilized naming rights for one of its bus stops. The stops in question are numbers 23 and 24.
The sub-name will be used in route maps, bus stop signs, displays on buses and ticket types, in-bus audio guidance, as well as in various promotional activities both domestically and internationally.
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