Marriott to Double ‘Four Points Flex by Sheraton’ in Europe by 2026

Thursday, April 10, 2025

Marriott International plans to double its ‘Four Points Flex by Sheraton’ presence in Europe by 2026.

The initiative aims to promote the growth of this mid-scale segment brand at an affordable price range, expecting to open more than 50 hotels over the next two years. This reflects the increasing demand for reliable and affordable accommodations and offers owners affordable conversion opportunities, lightweight operational designs, and powerful distribution systems.

‘Four Points Flex by Sheraton’ is a brand focusing on essentials like clean and comfortable rooms, breakfast, and free Wi-Fi. In September 2023, the brand made its debut in the Europe, Middle East, and Africa (EMEA) region, currently operating 25 hotels in Denmark, Turkey, the UK, Italy, and Germany.

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