Hilton will debut ‘Tru by Hilton’ in the Asia-Pacific region for the first time.
Together with the ROX Group, four out of the 14 hotels planned to be opened in Vietnam will be launched this year. In Vietnam, there is a remarkable increase in domestic demand and the number of international travelers, aiming to capture this demand.
Following its expansion into Mexico, Brazil, and Colombia, this initiative will strengthen the brand’s presence in the Caribbean and Latin American regions. Strategically located in both popular and emerging cities, it targets business and leisure guests of all generations who value affordability.
The hotels will feature functional lobby spaces, modern and practical rooms, a complimentary breakfast bar “Top It,” a 24/7 “Eat. & Sip. Market,” a fitness center, and social spaces.
Inspired by Hanoi Station, ‘Tru by Hilton Hanoi Station’ is designed to feature 129 rooms. It is situated in front of Hanoi Station and offers excellent access to Hoan Kiem Lake and the Old Quarter. ‘Tru by Hilton Ha Long Hong Gai City Center,’ offering views of Ha Long Bay, features 90 rooms and is close to boat tours, cruises, sightseeing spots, and markets.
Furthermore, new locations will open in Lang Son, Nam Dinh, followed by Danang, Thai Binh, Bac Giang, Hoa Binh, Hau Giang, Lao Cai, Dak Lak, Viet Tri, Can Tho, and Tam Ky.
In Vietnam, Hilton operates six hotels across three brands: Hilton Hotels & Resorts, Curio Collection by Hilton, and Hilton Garden Inn.
