The Japan Association of Travel Agents (JATA) has commenced full-scale operations of its common platform for the tourism industry.
Designed to centralize the operations of lodging facilities and travel agencies, the platform aims to improve productivity across the industry. It facilitates the prompt and accurate aggregation of information during disasters, and standardizes the methods for gathering basic lodging information, as well as streamlining the dissemination process for business information of accommodations.
During disasters, the platform will consolidate damage assessments of accommodations that were previously conducted individually by various travel agencies. With a single registration of damage information, participating travel companies can be provided with accurate details. The platform also maintains and manages over 1,300 basic information items, such as addresses and the number of rooms at facilities. Moreover, it allows lodging facilities to simultaneously disseminate information about maintenance, facilities, and events, which were previously communicated through FAX or email.
The monthly usage fee for travel agencies ranges from 1,000 yen to 1,000,000 yen, depending on the domestic travel transaction volume, while lodging operators can use the service for free.
Going forward, the platform will also consider multiple language support, image management, and the inclusion of tourist and admission facilities.
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