Hyatt has announced a luxury collection brand called ‘Unscripted by Hyatt’.
The brand is designed for travelers who prioritize essentials and prefer spontaneity over formality, with discussions underway to include over 40 hotels worldwide.
Each hotel can maintain its unique identity and regional character while leveraging the scale advantages of Hyatt’s quality, hospitality, and the World of Hyatt loyalty program.
The number of rooms in Hyatt’s luxury portfolio has increased by over 5% compared to the same period last year.
