Marriott International has announced the launch of its media network, ‘Marriott Media.’
It will deliver advertisements to travelers by utilizing first-party data and targetable attributes from Marriott Bonvoy’s approximately 237 million-member organization and its network of about 9,500 hotels.
Advertisements will be delivered through Marriott’s website and app, as well as in-room and stay experiences, third-party websites, and social platforms. The most appealing ad space is said to be next to the original content airing on the in-room TVs. An opt-out option will also be provided.
A pilot program has been initiated in partnership with PepsiCo, Visa, United Airlines, Uber, Starbucks, and American Express.
