Japan Airlines (JAL) Launches JMB App, Begins Digital Revamp

Japan Airlines (JAL) Launches JMB App, Begins Digital Revamp

Japan Airlines (JAL) will revamp its website, apps, and related digital touchpoints in phases.

Under the banner “New JAL Digital Experience,” the first phase was the release of the JAL Mileage Bank app (JMB app) on November 27. The JAL app will be revamped in April 2026, the official website will be updated in stages from June, and the corporate site will be refreshed in June.

With the concept “Everyday life leads to travel,” the JMB app is designed so that everyone—from first-time users to seasoned mileage collectors—can find information without stress, and it will expand content that clearly explains how to make the most of miles.

The JAL app will also offer intuitive, easy-to-understand operation, while the website will unify its colors and tone and adopt consistent design and navigation regardless of region or language. The corporate site will feature a design that emphasizes visuals and storytelling to improve readability and accessibility.

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