H.I.S. Co., Ltd. (HIS) has signed an Official Regional Partnership agreement with Tottenham Hotspur FC.
Tottenham Hotspur FC is a professional football club in the top division of English football, based in London, United Kingdom. European football has a high affinity with tourism built around watching and supporting matches, and it is attracting attention in the travel industry as a new growth area.
As the only official Spurs travel partner in Japan, HIS will sell match-watching tours and special experience programs. These will include access to hard-to-obtain VIP seats, match-day meet-and-greet events with club legends and ambassadors, and VIP private stadium tours. The two parties will also jointly hold corporate conferences and tours under the theme of “Sustainability × Sports.”
On April 18, a “JAPAN DAY” event will be held at Tottenham Hotspur Stadium, the club’s home ground, featuring experiences of traditional Japanese culture and promotions of Japanese brands.
