Korean Air has launched an AI chatbot service that utilizes generative AI.
The service uses generative AI trained on a vast amount of verified data to provide a natural language, conversational interface that analyzes the intent of questions in real time and delivers answers. It is available on the official website and mobile app.
Thanks to advanced natural language recognition, users can ask questions in sentences that resemble everyday conversation. For example, for a specific question such as “How many pieces of free checked baggage are allowed in economy class from Incheon to Paris?”, the system understands the context and provides accurate answers. It also displays the sources on which the answers are based, along with links to related pages where further details can be checked. In Korean and English, users can switch to assistance from a human agent by typing “Connect to an operator” in the chat window.
Previously, the service supported Korean, English, Japanese, and Simplified Chinese, but the supported languages have now been expanded to a total of 13, including French, German, Thai, and Vietnamese.
