Hakata Salt Co., Ltd. has opened the stand bar “Tabijio by Hakata no Shio” on March 28.
This is the company’s first-ever restaurant, and it is also the first new food and beverage outlet to open in the Matsuyama Airport Building in about 12 years. The concept is “Travel and Salt.” The store design was created by the interior design studio “COOP DESIGN Lab.” The exterior is inspired by a salt kiln, and the overall design is based on white. Digital signage displays videos of the sea and islands of Ehime Prefecture in Japan.
The “Salt Oden,” supervised by Yamamoto Heitaro Shoten, a long-established store in Matsuyama City, uses a broth made from dried bonito flakes, kelp, and dried anchovies, with sake and mirin added for sweetness. Instead of soy sauce, the flavor is finished only with “Hakata no Shio” salt. For drinks, the bar collaborates with “DD4D BREWING,” a craft beer maker in Matsuyama City, to offer limited-period original salt beers, including a lager called “Salz ～Sansho Light Lager with Salt～” made with Japanese pepper (sansho) and “Hakata no Shio” salt.
The bar is located on the first floor of the Matsuyama Airport Building, in front of the international terminal. Opening hours are from 9:00 a.m. to 7:00 p.m.
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