H.I.S. Co., Ltd. (HIS), a major Japanese travel agency, has signed a business cooperation agreement with the Korea Tourism Organization to promote an increase in visits to South Korea by Japanese tourists.
The agreement period is three years. The main points of the agreement are: enhancing South Korea tour products that utilize regional resources and themed tourism content, mainly in cities with direct flight services; strengthening promotions to encourage visits to regional areas such as the Busan Southeast Region and the Cheongju Central Region; developing products that promote multiple trips to South Korea; increasing the number of travelers through the use of charter flights; and creating new customers through collaboration with other industries. During the agreement period, the goal is to send 1.7 million Japanese travelers from HIS to South Korea.
Jun Yamanoe, Director and President of HIS JAPAN, commented, “As part of our efforts to expand visitor numbers to regional areas, we will utilize HIS’s strengths to build a global partnership with the Korea Tourism Organization, including operating charter flights from regional airports and developing original content through M&A and investment.” This agreement with the Korea Tourism Organization follows a similar agreement concluded in 2023, and this is the first multi-year contract.
The number of foreign tourists visiting South Korea in 2025 reached a record high of 18.93 million, with 3.65 million visitors from Japan, or 113% compared to the previous year.
