Etihad Airways has announced that it will gradually roll out a new line of business class amenity kits, the “Destination Collection,” starting this summer. The airline will also collaborate with the South Korean cosmetics brand LANEIGE.
The Destination Collection is a series of collectible amenity kits featuring 14 different designs inspired by cities within Etihad Airways’ network. Designed by the in-house team, the collection offers two bag styles—pouch and slim—with seven colors for each. The exterior of each bag is embossed with the city name and geographic coordinates, while the interior is decorated with artwork themed around that city.
In the initial rollout, the collection will feature seven destinations served by Etihad Airways: Abu Dhabi, Krabi, Mumbai, Lisbon, Addis Ababa, Calgary, and Atlanta. Multiple designs will be loaded on each flight, allowing passengers to encounter different designs each time they travel.
The amenity kits will also include LANEIGE’s Water Sleeping Mask, Lip Sleeping Mask, and hand cream. This is the first partnership between an airline and LANEIGE.
This collaboration is positioned as part of the “Etihad Wellbeing” initiative, which aims to enhance overall comfort in the cabin environment.
