Marriott International has added the luxury wellness hospitality brand “Lefay” to its portfolio.
The company has established a joint venture with the founding Leali family. The joint venture will own the brand and intellectual property, while the physical properties in Italy will continue to be owned by the founding family. This marks Marriott’s first introduction of a brand specialized in luxury wellness.
Lefay is a brand founded in Italy in 2006 by Domenico Alcide Leali and his wife Liliana Leali. It is known for its properties that blend into the natural environment and its unique “Lefay SPA Method,” which combines scientific research with holistic wellness traditions. Its key features include architecture that harmonizes with the surrounding nature, open indoor and outdoor spaces, sustainable materials, and wellness programs integrating exercise, nutrition, and preventive medicine. Guests can choose from single treatments to structured wellness programs spanning multiple days.
Currently, Lefay operates two resorts in Italy, on Lake Garda and in the Dolomites, and developments are underway in Tuscany, the South of France, and the Swiss Alps. In the future, reservations will be available through Marriott’s website and app, and the brand will join Marriott Bonvoy. The integration is expected to be completed in the second half of this year.
