Agoda and the Tourism Authority of Thailand (TAT) are expanding their strategic cooperation agreement to further strengthen Thailand’s position as one of the world’s leading tourist destinations.
Through data-driven marketing, development of tourism products, and strengthening the capabilities of the tourism industry, the partnership aims to both stimulate demand from international markets and promote domestic travel within Thailand.
Key areas of cooperation include positioning wellness tourism as a “new form of luxury,” encouraging travel to lesser-known regional cities, and reinforcing communication related to travel safety. Under the framework of “Trusted Thailand,” the partners will also continue to promote sustainable tourism practices and develop human resources in the tourism sector.
Agoda was founded in 2005 in Phuket, Thailand, and now has its headquarters in Singapore, along with a major base in Bangkok. Through its global platform, which offers more than 6 million accommodation properties, over 130,000 flight routes, and more than 300,000 travel activities, Agoda states that it continues to support the promotion of tourism in Thailand.
