Japan Airlines (JAL) has signed a partnership agreement with the Ski Association of Japan (SAJ).
In the snow sports world, changes in the environment surrounding athletes—such as rising costs for travel to competitions and transporting large equipment—have become an issue. By providing its domestic and international airline network, comfortable in-flight travel environment, and systems for transporting oversized baggage, JAL will support the activities of young athletes.
SAJ’s efforts to establish safety standards and enhance the appeal of snow areas are helping attract visitors from Japan and abroad to snow resorts across the country. The two organizations said they will promote Japan’s snow resources and appeal to the world, supporting tourism promotion and the development of regional economies.
In April 2023, JAL welcomed Nordic combined skier Sorachu Yachi as an athlete employee. This April, it also welcomed Nordic combined athletes Yuna Kasai and Haruka Kasai as athlete employees.
JAL President Mitsuko Tottori commented, “While supporting athletes through safe and comfortable air travel, we will share the appeal of outstanding snow sports and the value of local communities with the world, connect people and dreams, and contribute to society.” SAJ President Masahiko Harada said, “I feel that the sensation of flying through the air and the concentration required not to let one’s guard down until the moment of landing overlap with JAL’s commitment as Japan’s wings flying the skies around the world. With JAL’s support, we will work to promote and strengthen the sport so that the next generation of athletes can confidently take flight for competitions in Japan and overseas.”
SAJ was established in 1925. Its activities include strengthening Japan’s national ski and snowboard teams, sending athletes to international competitions, organizing domestic events, developing and training competitors, and promoting snow sports as lifelong sports while providing safety guidance. Since 2018, it had an official sponsorship agreement with All Nippon Airways (ANA).
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This article was generated using automatic translation by GPT-4 API. The translation may not be accurate.
