JR Tokai Retailing Plus will launch the “Kawaii Ekiben” on October 6.
It was developed by six onboard attendants based in Tokyo and Osaka, selected from among 30 applicants from all pursers. The compact ekiben, or railway bento, was designed for passengers who prefer a lighter meal while traveling.
The bento includes black rice, grilled salted salmon, agedashi tofu, simmered shrimp taro, pumpkin salad, Japanese rolled omelet, pickled Kintoki carrots, and terrine infused with Uji matcha. The pumpkin salad is accompanied by a pick featuring an illustration of a purser’s scarf.
To commemorate the launch, customers who purchase it as a set with a 600-milliliter bottle of Ito En “Oi Ocha” will receive a 186-yen discount off the total price from October 6 through November 2. It will be sold at ekiben retailers including “PLUSTA,” “PLUSTA Bento,” and “DELICA STATION” at Tokyo, Shinagawa, Shin-Yokohama, Nagoya, Kyoto, and Shin-Osaka stations on the Tokaido Shinkansen. The price is 1,100 yen, including tax.
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