Peach Aviation has begun selling a limited number of upcycled products made from fabric from its former cabin crew uniforms, in conjunction with the introduction of new uniforms as part of its brand renewal. Sales began at 1:00 p.m. on October 16.
“Peach Memorial Canvas” is created using technology from NUNOUS, a brand specializing in sustainable materials. Cabin crew uniforms—including jackets, shirts, skirts, and scarves—are cut, layered, and molded together. The marble patterns created by the overlapping layers make each piece one of a kind, with no two sharing the same appearance. Limited to 100 pieces, it is priced at 35,000 yen (tax included).
The “Upcycled Flight Tag” uses fabric from the new uniforms, which cabin crew began wearing in October, on the front, and unused fabric from the former cabin crew jackets on the reverse. Each side features embroidered versions of the logo used at the time of Peach’s founding and the current logo. It is priced at 2,000 yen (tax included).
Peach said it developed the products out of a desire not to simply discard the uniforms, but to give them new life in a special form that preserves memories. The products are available through the official online store, “Peach SHOP ONLINE.”
