Collinson has launched the ‘LoungeKey Pass Storefront’.
It is a B to B solution that sells digital vouchers for accessing over 1,500 lounges in more than 700 airports across 145 countries through a co-branded interface. Japan Airlines (JAL) is the first in the world to adopt this.
Incorporating it into existing reservation channels or travel processes allows companies to directly sell ‘LoungeKey Passes’. This enables partners to increase ancillary service revenue.
According to Collinson’s research, there is a strong demand among consumers in the Asia-Pacific region, especially among the millennial and Generation Z demographics, for rewards such as airport lounge access, sleep pods, and gaming lounges. Introducing the LoungeKey Pass Storefront as part of reward programs or point exchange programs is expected to enhance customer engagement and corporate profits.
On the co-branded website with JAL, lounge access in the Asia-Pacific region is available for $38, while global lounge access costs $46. The validity period is 12 months from the date of purchase.
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