Marriott International and KKR will expand the new hotel brand, “Four Points Express by Sheraton,” in Japan.
As a mid-scale hotel brand focused on accommodations, 14 hotels from the Unizo Holdings group will be rebranded. This will cover over 3,600 rooms in 10 cities including Hakodate, Morioka, Utsunomiya, Yokohama, Nagoya, Kanazawa, Kyoto, Osaka, Kobe, and Fukuoka. This marks the first expansion of the Four Points Express by Sheraton brand in the Asia-Pacific region.
Rajeev Menon, President of Asia Pacific (excluding China) for Marriott International, said, “In this region, there is a growing consumer demand for reliable and affordable lodging facilities. Our goal is to ensure that accommodation facilities of the right location and price range are available wherever our guests need them. This collaboration with KKR expands the potential to achieve this goal, starting in Japan, and provides an opportunity to increase awareness of Marriott’s mid-scale hotels in this region. This new mid-scale brand not only offers hotel owners the opportunity for affordable renovations but also efficient operational designs, access to Marriott International’s extensive distribution system, and support from Marriott Bonvoy, an award-winning powerful travel program.”
