
JTB Predicts Record High Inbound Tourism; Rise in Domestic and International Travellers by 2025
Japan Travel and Visit Finland have signed an agreement on the joint promotion of ‘Sustainable Travel Finland’.
Japan Travel will develop and offer travel products and materials that incorporate resources certified under the ‘Sustainable Travel Finland’ program, which grants certification only to businesses and destinations that meet specific criteria. Initiatives also include promoting well-being through sauna experiences, and deploying approaches utilizing Finland’s advanced cases in municipalities and the educational sector.