Jetstar Japan has unveiled its new uniforms for cabin and ground staff for the first time in 20 years, coinciding with the airline’s service anniversary on July 3rd at Narita International Airport.
The uniforms were designed by renowned Australian fashion designer, Genevieve Smart, who spent 12 months working with a team of 40 pilots, cabin crew, and ground staff to finalize the design. Though there have been minor changes in the past, this is the first time the airline has undertaken a full model change.
Inspiration for the design came from the sunrise and sunset visible through the plane’s windows, prompting a shift from the current orange and black to a new palette of “orange and navy.” The design incorporates elements of the company’s vision, the joy of travel, camaraderie, leisure, and the ease of flying.
The Stella Collection features a design adorned with the Jetstar star, adopting a design that enhances anticipation for leisure while maintaining functionality. The collection introduces a dress for the first time in Jetstar’s history, designed to fit various body types and allow for comfortable movement. The Stella blazer showcases a linen texture and includes a breast pocket. Tops include blazers, dresses, short and long sleeve blouses, and polo shirts, with skirts and pants for bottoms. Additionally, knits, sweaters, cardigans, and a coat that can be worn over the blazer are also available as options.
The Horizon Collection combines contemporary textures and colors, designed with the idea of enjoying time at destinations in mind. The blazer is of a modern-classic style, paired with a classic shirt, and offers a choice between two types of pants for the optimal look. Tops include blazers, short and long sleeve shirts, and polo shirts, with slim fit and classic fit pants for bottoms. Options also include knits, sweaters, and a coat.
Later this year, over 5,000 employees in Australia, New Zealand, Japan, and Singapore will begin wearing the new uniforms.
