The California Tourism Bureau held its 30th tourism seminar event ‘Club California’ in Tokyo on November 15th.
In addition to the California Tourism Bureau, 13 companies and organizations presented the latest information. This event, now in its 30th session, is considered a meaningful initiative that serves as a model for California Tourism Bureaus worldwide.
Highlights included the adoption of non-contact practices and dedicated smartphone apps that have become common in the wake of the COVID-19 pandemic, as well as the introduction of the latest facilities. According to the California Tourism Bureau, from January to September 2023, over one million Japanese travelers visited the United States, with almost 20% traveling to California. Cities like Los Angeles, San Francisco, and San Jose have direct flights from Japan, not only making California familiar to Japanese travelers but also reflecting the efforts to update facilities and systems to create a travel-friendly environment.
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