NYC & Company Hosts Tourism Seminar in Tokyo after Delegation’s Visit, Renewing Partnership with Tokyo

NYC & Company's delegation visit to Japan

NYC & Company, the official marketing organization for New York City, commenced its tourism seminar on November 17 for the first time since 2019, coinciding with the visit of a delegation including 10 industry partners from New York City.

Between November 15 and 17, NYC & Company’s headquarters members and 10 affiliate suppliers visited Japan, holding joint sales and media missions in Tokyo and Osaka. In line with the mission, the mutual tourism partnership aimed at boosting tourism between New York City and Tokyo was renewed. This partnership, established in 2017, is, according to Executive Vice President Tiffany Townsend, “designed to share best practices for city exchanges, media access, and promotional marketing activities, with the goal of fostering continuous growth in tourism economies.”

The number of travelers from Japan to New York City is expected to recover to about 197,000 in 2023, a rebound from the 354,000 visitors in 2019. Following the renewal of the partnership with Tokyo, NYC & Company plans to intensify its marketing efforts. They also launched the ‘Travel Trade Academy’ for travel agencies, a free online training tool with Japanese subtitles.

NYC & Company is the official tourism marketing organization for New York City, with the purpose of promoting tourism, economic development, and image enhancement for all five boroughs of the city. In 2022, New York City welcomed 56.7 million visitors from across the country and around the globe.

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