The Shocking Reality of Using ‘White Taxis’ Brokered by Booking.com【Report】

Booking.com's airport taxi service interface

Booking.com’s ‘Airport Taxi’ service allows users to enter their destination, date, and number of passengers to display prices for different types of vehicles. Prices are first shown for the car type and designated as ‘the latest rates from our reliable partners.’ For instance, the cost from Haneda Airport to Kawasaki Station was quoted at 11,368 Yen for a standard vehicle.

Interface showing vehicle options and prices on Booking.com

For comparison, using the service to Chiyoda Ward, Booking.com quoted 8,998 Yen (before membership discount) while a major taxi company, Nihon Kotsu, offered the same for 6,900 Yen, proving that legal taxis can indeed be cheaper.

By pressing ‘Next’, a ‘local transportation service provider’ will be assigned. In this instance, the service was operated by Tianjin OUYA Automobile Rental Service. The customer must confirm the destination and amount before entering card details, with contracting happening under Booking Holdings, based in London, UK, which operates Booking.com under the subsidiary Booking.com Rides.

Transportation service provider interface on Booking.com

According to a Hong Kong-based company listed as a provider, a ride from Narita Airport to Tokyo Skytree for five persons is priced at 120 US dollars. In context, the legal taxi fare by Nihon Kotsu for the same route is 19,000 Yen (excluding expressway tolls), which is still more affordable than a white taxi.

Night street scene with taxis

Over an hour after completing the reservation, the driver contacted the author through iMessage.

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