Kasumigaseki Capital launches new hotel brand ‘seven x seven’

seven x seven Itoshima

Kasumigaseki Capital is rolling out ‘seven x seven’ as the new brand for ‘FAV HOTEL’.

The new brand ‘seven x seven’ inherits the style of the regional city group-targeted hotel ‘FAV HOTEL’, as a high-end line. Rather than specializing in accommodation, it seeks to offer new values and enjoyment, constantly redefining ‘luxury of the current era’ and proposing it to the world. The hotel brand encourages self-hospitality through smart check-in and digital concierge services.

‘seven x seven Itoshima’ in the Itoshima Peninsula of Fukuoka will have a pre-opening on March 1, 2024, and its grand opening on April 26 of the same year. A new location is also set to open on Ishigaki Island in the summer.

All 47 rooms of seven x seven Itoshima are ocean view. The design is managed by the London-based architectural design team PDP LONDON LLP, focusing on highlighting the seascape and nature. The hotel also features a rooftop terrace, private jacuzzi, and BBQ grills.

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