![Sushiro Establishes Local Subsidiary Ahead of Expansion into Malaysia Sushiro Establishes Local Subsidiary Ahead of Expansion into Malaysia](https://www.traicy.com/wp-content/uploads/2023/12/sushiro.jpg)
Sushiro Establishes Local Subsidiary Ahead of Expansion into Malaysia
Wakayama Prefecture has decided to name Nanki-Shirahama Airport as ‘Kumano-Shirahama Resort Airport’ (Kumano – Shirahama Resort Airport).
A public naming campaign was held from October 11 to November 10, 2023. The total number of submissions was 1,645. After hearing opinions from knowledgeable individuals and selecting a nickname proposal through the Nanki-Shirahama Airport Usage Promotion Executive Committee, Wakayama Prefecture made the final decision.
‘Kumano’ and ‘Shirahama’ were frequently included in the submitted nicknames, symbolizing World Heritage and sharing common words with the official name, while ‘Resort’ is used in the prefecture’s tourism promotion slogan ‘Sacred Resort! Wakayama’ and opting for a word written in katakana provides a soft impression, making it easy to pronounce and friendly.
The new nickname will be used starting around July to coincide with the 20th anniversary of the registration of the ‘Sacred Sites and Pilgrimage Routes in the Kii Mountain Range’ as a World Heritage site.