Fukushima’s Regional Partnership IC Card Named ‘LOCOCA’

LOCOCA card image

Shin Joban Transportation and JR Bus Kanto have decided on the name ‘LOCOCA’ (pronounced ‘loco-ka’) for the regional partnership IC card to be used in Fukushima Prefecture.

In addition to functions such as bus season tickets and various discount services unique to the region, the card will also be usable for transportation tickets and electronic money services in the Suica area, along with areas where Suica is accepted.

The term ‘LOCOCA’ is a portmanteau of ‘local card’ and ‘loco’ (from Hawaiian, meaning ‘local’), aiming to express a sense of strong community ties and the warmth of the people in Iwaki (Fukushima).

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The translation may not be accurate.