The Guam Visitors Bureau has launched the ‘GOGO! GUAM Hafa Adai (Hello) Campaign’ from January 8th.
The ‘Hafa Adai Support’ provides special services and discounts at more than 40 participating establishments, including hotels, restaurants, cafes, activities, and car rentals, available until September 30th.
In addition, the travel support program ‘GOGO! GUAM PAY’, offering a $30 electronic coupon that can be used at participating establishments, is available until March 31st for bookings made through eligible travel agencies. This adopts the ‘region PAY’ system, which was also used in the nationwide travel support.
Aiming to attract 400,000 visitors in 2024, the Guam Visitors Bureau is targeting the Japanese market by promoting the year-round availability of marine leisure activities and the close proximity of just a three-and-a-half-hour flight. The campaign aims to stimulate demand among those who are refraining from overseas travel due to the weak yen.
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