JTB and Veltra Enter into Capital and Business Alliance

JTB and Veltra

JTB Corporation and Veltra have signed a capital and business alliance agreement on January 17th.

The partnership aims to promote and expand overseas activities for Japanese tourists, leveraging JTB’s global network and expertise in procurement and product development, as well as Veltra’s digital marketing strengths. Plans include the development of new activities that capitalize on both companies’ experiences and know-how, and the integration of JTB’s optional tour sales system with Veltra’s sales system.

Beginning in February, the two companies will start their collaborative business efforts, initially focusing on enhancing sales through the improvement of existing activities. The development of new activities will proceed in parallel with the enhancement of existing ones, targeting a launch by 2025. In response to the rapidly increasing number of foreign tourists visiting Japan, the potential for collaboration between JTB’s inbound-related products and Veltra is also being explored.

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