ANA Launches ‘ANA FINDS’, a New Brand Showcasing National Treasures to Support the Expansion of Regional Products

ANA Trading Co., Ltd., part of the ANA Group, has launched a new brand called ‘ANA FINDS’ on February 20th, featuring selected products from both domestic and international sources.

Utilizing the ANA Group’s network, the goal is to unearth popular local specialties and sell them nationwide under the ANA brand, thus supporting local businesses and individuals looking to expand their distribution channels. Moreover, by introducing consumers to the products’ origins, there’s an ambition to drive interest in the producers and encourage visits to the regions, thereby promoting local revitalization.

Products are categorized into three groups: ‘Gourmet’, ‘Lifestyle’, and ‘Bags & Travel’, offering locally processed agricultural and marine products, crafts and goods utilizing regional traditional techniques, and high-quality original travel equipment.

▲ Uruma Pickles from Uruma City, Okinawa Prefecture

Initially, the brand will handle 40 gourmet products, 14 lifestyle products, and 13 bags & travel products, totaling 67 items collected from all over Japan. These include ‘Towada’s Chunky Tartar Sauce with Vegetables’ from Towada City, Aomori Prefecture, ‘Mahi Mahi Mayonnaise Gratin from Shimanto, Kochi Prefecture’, ‘Nosaku Sake Pitcher & Sake Cup Set’ from Takaoka City, Toyama Prefecture, ‘Kagawa Leather Men’s Gloves’ from Higashikagawa City, Kagawa Prefecture, and more.

Products will be available on the official EC sites ‘ANA Shopping A-style’ and ‘ANA Mall’. Some items will also be sold at the gift shops ‘ANA FESTA’ in five airports: Tokyo/Haneda, Sapporo/Chitose, Fukuoka, Okinawa/Naha, and Akita. The number of ANA FESTA stores handling the products will gradually increase, with plans to establish gourmet product corners in all 24 airports where ANA FESTA is present by the fiscal year 2024.

Future plans include developing original products that utilize local traditional techniques and materials, and facilitating new product launches through collaborations between trading partners.

▲ ANA FINDS corner at the Haneda Arrival Lobby Gift Shop, ANA FESTA

▲ ‘Umenori Tsukudani’ and ‘Yuzu Suko Nameko’ from Fukuoka Prefecture

▲ ‘Nosaku Sake Pitcher & Sake Cup Set’ from Takaoka City, Toyama Prefecture

▲ ‘Traveler Expandable Tote Bag’

This article was generated using automatic translation by GPT-4 API.
The translation may not be accurate.