Brand USA has announced that Fred Dixon will take office as the President and CEO on July 15.
Chris Thompson, who has served as President and CEO since 2012, had announced his retirement. He will continue to work as an advisor until September. Mr. Dixon is currently serving as the President and CEO of the New York City Convention & Visitors Bureau, which is the official promotion organization for tourism in New York City.
Todd Davidson, Chairman of the Brand USA Board of Directors and CEO of the Oregon Tourism Commission, commented, “We are thrilled to welcome Fred, who brings a wealth of knowledge and experience in the travel and tourism industry, as the next CEO of Brand USA. Under his strategic, visionary, and humble leadership, we are confident that Brand USA’s organizational and marketing activities, which promote the United States as a rich and diverse travel destination, will further evolve. His leadership will enhance the functions of Brand USA, which manages the contributions of the travel industry to the American economy and has a positive impact on key stakeholders in the US travel industry.”
Brand USA is the official tourism marketing organization of America. Its purpose is to communicate America’s tourism policies to travelers from outside the country.
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