Seibu Prince Hotels Worldwide announces the integration of its group membership programs, launching “Seibu Prince Global Rewards” on April 25.
On April 1, the marketing brand was integrated, and the global group website operations began. The provision of an application and the integration of the accommodation reservation system will follow on April 25.
With Seibu Prince Global Rewards, for every 110 yen spent domestically or abroad, one point is awarded. The number of medals earned depending on the annual total spend will determine the status level. The highest Diamond status offers benefits such as complimentary breakfast and room upgrades.
This integration aims to enhance customer loyalty and mutual patronage in the hotel and leisure sector. A triple points campaign will be conducted until September 30.
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