The Department of Culture and Tourism – Abu Dhabi has announced its ‘Tourism Strategy 2030’, with the goal of attracting 39 million visitors by the year 2030.
The strategy aims for an economic impact of 90 billion dirhams on the domestic gross product (GDP), the creation of 178,000 new jobs, and an increase in the number of hotel rooms to 52,000. In particular, there’s a focus on increasing the supply of villas, including glamping and farm stays.
Visitor numbers in 2023 were 24 million, with an economic impact of approximately 49 billion dirhams. The highest number of visitors came from India, Russia, the United Kingdom, China, and Saudi Arabia, who visited over 150 events and attractions, including beaches and cultural facilities. Visitor numbers are expected to increase by 7% annually.
To achieve this goal, four pillars have been identified: Promotion and Marketing, Infrastructure, Mobility, and Event Enhancements, including concerts and festivals, as well as improving the dining experience. Promotion and marketing efforts will more than double, expanding from 11 to 26 markets. Strategic global partnerships with media and renowned brands will also be established.
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