Sega Sammy Holdings Sells Miyazaki Seagaia to Fortress

Miyazaki Seagaia Resort

Sega Sammy Holdings is selling its ordinary shares of Phoenix Resort, which operates the Phoenix Seagaia Resort, to a related company of Fortress Investment Group.

Sega Sammy Holdings fully acquired Phoenix Seagaia Resort in 2012 with the aim of leveraging it for the development and operation of integrated resorts.

Since 2011, Fortress Investment Group has acquired 176 buildings with 27,457 rooms in Japan. In 2021, it acquired Japan Post’s Kanpo no Yado, and in 2022, Hotel New Akao, positioning MyStays Hotel Management at the heart of its hotel operations.

The transfer price has not been disclosed. Sega Sammy Holdings expects to record a special profit of approximately 8.5 billion yen from the sale of shares. After the transfer, it will acquire class shares, maintaining 20% of the voting rights.

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