East Japan Railway Company (JR East) has launched its digital financial service ‘JRE BANK’ from 12:00 PM on May 9, holding an account opening campaign until April 30, 2025.
Working with Rakuten Bank as its banking partner and View Card as the banking agent, the service can be accessed via apps and websites dedicated to smartphones. It issues the ‘JRE BANK Debit’ card with debit function in partnership with JCB, offering points where individuals over 20 earn 1 point per 500 yen spent, and those under 20 earn 1 point per 200 yen.
Depending on usage, benefits include up to 40% off JR East’s one-way fares and charges (up to 10 times per year), a 2,000-point discount on ‘Dokoka ni View-n!’ (up to 12 times), and provision of Suica Green tickets (up to 4 times). Further benefits are also prepared by JR East Group companies.
The account opening campaign rewards up to 3,000 points for a remaining balance of over 30,000 yen by the achievement deadline, 1,000 points for adding a View Card withdrawal record to the account, and 2,000 points for adding a record of receiving salary, bonus, or pension to the account. The deadline for meeting conditions varies according to the application period for account creation.
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