RIMOWA Launches New Ad Campaign ‘ENGINEERED FOR LIFE’

RIMOWA has launched a new advertising campaign, ‘ENGINEERED FOR LIFE’.

This ad campaign celebrates the fundamental values that define the brand and the bond that develops between each item and its owner, focusing on the emblematic Original collection. It spotlights the enduring connection between purpose-driven travelers and their cherished suitcases, inviting viewers on a journey of evolution.

Suitcases, manufactured by skilled craftsmen in RIMOWA’s historic factory in Cologne, Germany, grow into unique pieces through their owner’s hands, adorned with dents, scratches, and stickers collected over journeys. The campaign proudly features technicians working at RIMOWA’s repair center, reaffirming their commitment to creating lifelong companions and maintaining a lifetime guarantee.

The campaign was created by the creative agency ANOMOALY, featuring the iconic track ‘Blue Monday’ by New Order.

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