JTB and Dentsu Digital Collaborate to Support Marketing for Sustainable Tourism Development

JTB (Japan Travel Bureau) and Dentsu Digital have agreed to collaborate on marketing support aimed at developing sustainable tourist locations.

Specializing in corporate marketing transformation, Dentsu Digital’s consulting services leverage emerging digital experiences through generative AI and the metaverse. Combined with JTB’s nationwide network, expertise in resolving issues related to tourism development, and track record in destination development, the partnership aims to comprehensively support strategy formulation to service provision. This initiative seeks to address local challenges, create new value, and contribute to community revitalization.

The collaboration will address eight key areas: strategy, regional collaboration, data utilization, communication, construction, distribution, talent, and operations & continuity. Support will be provided quickly and comprehensively, from both digital strategy and community-based perspectives, tailored to the local challenges.

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