Emirates Airlines and the China Cultural Center have entered into a strategic alliance to promote tourism.
This initiative aims to increase the number of tourists visiting China by conducting joint advertising campaigns to promote travel to China in major markets worldwide, and organizing familiarization trips from various regions to China to enhance its visibility.
Orhan Abbas, Emirates Airlines’ Senior Vice President of Commercial Operations Far East, and Liu Yang, Director of the China Cultural Center in the United Arab Emirates (UAE), signed the memorandum of understanding. The signing was witnessed by Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive Officer of the Emirates Group, Ou Boqian, Consul General of the People’s Republic of China in Dubai, and Nabil Sultan, Emirates Airlines’ Executive Vice President of Commercial Operations and Country Management.
Emirates Airlines operates 35 round trips per week to three mainland Chinese cities: Beijing, Guangzhou, and Shanghai, providing access to 24 cities within mainland China through these cities.
