Riyadh Air has appointed the globally renowned Saudi Arabian fashion designer Ashi to design and produce a fashion line for its cabin crew.
The design concept for the uniforms will be unveiled in Paris on June 27. By visually showcasing cutting-edge designs that reflect a dynamic approach different from the past, Riyadh Air aims to introduce the world to Saudi Arabia’s global levels of creativity, excellence, and innovation, setting new standards for customer service and style.
Riyadh Air is a new airline funded by the Saudi Public Investment Fund (PIF) and announced in March 2023 the order of 29 Boeing 787-9 aircraft with an option for 33 more. Utilizing an all-Boeing fleet for operational efficiency, the airline plans its initial flight in 2025 and aims to serve 330 million passengers by 2030. It is expected to contribute $20 billion to Saudi Arabia’s non-oil Gross Domestic Product (GDP) and create over 200,000 new jobs.
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