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Keikyu and Taiwan Tourism Bureau Launch Special Livery Train ‘Vibrant Taiwan Express’
The Taiwan Tourism Bureau and Keikyu Corporation initiated the operation of a special livery train, the ‘Vibrant Taiwan Express’ using the 1000 series (1025 formation) on June 7. The special service, which will run for about three and a half months until September 28, operates on the Keikyu Line and extends to the Toei Asakusa Line, Keisei Line, and Hokuso Line, aiming to attract more tourists to Taiwan.
The train, utilizing the 1000 series (1025 formation), features the word ‘Taiwan’ on both sides of each car, decorated with motifs of Taiwan’s famous pineapples, tea leaves, and orchids. Inside the train, overhead advertising panels showcase three popular products of Taiwan depicted in papercut art. Furthermore, advertisements from six airlines that operate between Japan and Taiwan (China Airlines, Cathay Pacific, EVA Air, Peach Aviation, Starlux Airlines, and Tigerair Taiwan), along with 13 travel agencies, are also displayed.
Originally planned to run for about a month from April, the operation was postponed due to an earthquake in Hualien on April 3, with the period extended to three months in support of recovery efforts.
A departure ceremony was held at Shinagawa Station, attended by representatives including Syuu Xueyou, the Deputy Representative of the Taipei Economic and Cultural Representative Office in Japan, and Kazuyuki Harada, Chairman of Keikyu Corporation. They celebrated the launch with a ribbon cutting. An official from the Taiwan Tourism Bureau stated “Visitors from Japan are an important customer base in Taiwan’s tourism market. We aim to restore the number of visitors to the level before the pandemic” and encouraged “everyone in Japan to use this special train to go to the airport and visit Taiwan.”
The first train, chartered with related personnel aboard, departed for Haneda Airport Terminal 1 & 2 Station at 11:46 AM, led by the signal from Katsuhiro Yamamoto, the stationmaster of Shinagawa Station for Keikyu Corporation.
The translation may not be accurate.