Tokyu’s subscription-based accommodation service “TsugiTsugi” has started the “Kyushu & Okinawa Off-Peak Travel Promotion Project”, in collaboration with four companies: Solaseed Air, StarFlyer, JR Kyushu, and Nippon Rent-A-Car.
TsugiTsugi offers subscribers the choice of staying at any of the over 200 partnering accommodations nationwide. There are four types of plans: “Choose 2” for 23,980 yen per month for two nights, “Choose 5” for 55,800 yen for five nights, “Choose 14” for 157,800 yen for fourteen nights, and “Everyday 30” for 299,800 yen for 30 consecutive nights. All plans allow for one guest to stay for free, with available nights depending on the selected plan.
During the campaign, which runs until May 31, 2025, visitors to the Kyushu and Okinawa regions via Solaseed Air who stay at participating facilities with TsugiTsugi will be awarded one free night’s stay. This offer can be claimed once a month for any plan, with a maximum of 12 free nights available throughout the campaign.
In conjunction with the campaign, Solaseed Air will also start selling the “JR Kyushu Free Ticket”, currently sold onboard StarFlyer’s flights between Tokyo/Haneda and Kitakyushu/Fukuoka. Moreover, TsugiTsugi members can enjoy up to a 41% discount on Nippon Rent-A-Car rentals.
▲Kazumi Kawamoto, Chief Examiner at Tokyu Hotels & Resorts Business Strategy Group
Kazumi Kawamoto, Chief Examiner of Tokyu Hotels & Resorts Business Strategy Group, handling TsugiTsugi, stated, “While lowering the threshold for first-time visitors to the Kyushu and Okinawa areas, we want to encourage repeat visits”, aiming to expand the project’s impact on the population and revitalize the region. The service currently sees 88.7% of stays on weekdays other than Friday and Saturday, thus also helping to alleviate weekend congestion. “By distributing demand across different days of the week and diversifying destinations in cooperation with five transportation companies, we want to promote comfortable off-peak travel,” said Kawamoto.
Additionally, to accompany the campaign, they have unveiled a feature utilizing AI to generate an original song based on travel schedules and memories shared with a chatbot. Kawamoto commented, “We produce quite unique original songs that people will want to share. Not only does this encourage repeat visits, but sharing the song can also inspire others to visit for the first time.”
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