Japan Airlines (JAL) and Liverpool Football Club (Liverpool FC) have entered into an Official Airline Partner agreement.
The multi-year contract includes both Liverpool FC and Liverpool FC Women. In collaboration with the Liverpool FC Foundation, the club’s official charity, the first initiative will be to support youth development programs.
At their home stadium, Anfield, a “JAL Premiere Lounge (tentative name)” will be established. The partnership also plans to offer match tickets with lounge access, invitations to events in Asia, and opportunities for fans to meet legends.
Through special events and experiences offered by JAL and Liverpool FC, the partnership aims to strengthen the connection with fans worldwide and enhance the brand recognition and understanding of both organizations abroad.
