Japan Airlines (JAL) and Liverpool Football Club (Liverpool FC) have entered into an ‘Official Airline Partner’ agreement.
The contract spans multiple years and includes both Liverpool FC and Liverpool FC Women. It will also involve collaboration with Liverpool FC’s official charity, the Liverpool FC Foundation, with the first initiative being support for a youth development program.
A ‘JAL Premier Lounge (tentative)’ will be established at their home stadium, Anfield. The partnership plans to offer tickets that include lounge access, invitations to events held in Asia, and experiences to meet club legends.
Through special events and experiences offered by JAL and Liverpool FC, the aim is to strengthen connections with fans worldwide and to enhance both companies’ brand recognition and understanding abroad.
