Spring Japan will refresh its cabin crew uniforms on August 1. This will be the first refresh since the airline’s inception.
Coinciding with its 10th anniversary of operations, the overhaul aims to reflect both functionality and design. A project team comprised of current cabin crew members participated from the initial planning to the production stages.
The design concept revolves around “a sense of security,” incorporating both freshness and the maturity of an established LCC. To universally convey kindness and reassurance, alongside its bright and lively light green, a deeper green has also been introduced from its brand colors.
Materials were selected for their lightweight, flexible resistance to wrinkles, ensuring no strain on the body even when bending or stretching. Special designs allow for ease of movement without compromising style, incorporating elastic and adjusters into waistbands for both skirts and trousers to enhance comfort and mobility.
Jackets, skirts, and dresses integrate gentle ruffles for a soft, welcoming appearance, with corporate color contrasts at the cuffs and waistline of the dresses serving as eye-catching details. The collection is characterized by beautiful silhouettes born from the combination of resilient materials and design drapes.
Blouses feature “flowers”, symbolizing cabin crew members’ desire to remain memorable and supportive, incorporating peach and cherry blossoms in homage to spring, alongside playful designs depicting the sun, control towers, and airplanes. The scarves boldly showcase the corporate color in the shape of ‘S’, the initial of Spring Japan, further enhancing the vibrancy around the neck area.
New tapered trousers and vests offer a wider range of combinations, allowing for individual preferences and significantly increasing the options available compared to the previous uniform.
The design and production were carried out in collaboration with Uniform Net and Karchee Kashima.
