APA Hotel President Curry Surpasses 11.11 Million Servings, Launching a Collaboration with Rickshaw in Asakusa

APA Hotel President Curry Surpasses 11.11 Million Servings, Launching a Collaboration with Rickshaw in Asakusa

APA Hotel is launching a rickshaw for a limited 111 days to commemorate surpassing 11.11 million servings of its “APA President Curry”.

In collaboration with Tokyo Rickshaw operating in Tokyo’s Asakusa area, one golden rickshaw with a banner celebrating the achievement of surpassing 11.11 million servings of APA President Curry will be deployed. The first 1,111 passengers will be gifted a serving of the “APA President Curry”.

“APA President Curry” is a luxurious beef curry that emulates Kanazawa curry, a specialty from Kanazawa, the birthplace of the APA Group. It’s made with carefully selected original sauce and a creamy milder sauce, slow-cooked beef, and vegetables to draw out their natural sweetness. It underwent a renewal in April, increasing the amount of beef, and in June, Tsurutaro Kataoka became the ambassador.

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