JTB Global Marketing & Travel has begun offering Thali meals on its ‘Sunrise Tour’ packages for foreign tourists visiting Japan.
The specific tour incorporating this offering is the ‘Fuji-Hakone Day Trip Tour’, where Thali meals were added in response to requests. The meals include three types of curries: spinach and butter dal, mixed vegetable curry, alongside naan, saffron rice, onions, tomatoes, and lassi.
Previously, the company provided meals based on Japanese cuisine, vegetarian meals, and Muslim-friendly options. The introduction of Thali meals is targeted not just at the expected increase in Indian visitors to Japan but also at individuals from other countries who enjoy Thali meals. Thali, meaning ‘plate’ in Hindi, is a traditional way of serving meals in India and Nepal, among others.
In developing this offering, the company sent staff to India to deeply understand the significance of ‘food’ in Indian customs, the importance of Thali, and the culture. Following deep engagement, supervision was requested from a popular Indian restaurant in Gotemba that is well-received by locals and Indian tourists alike. The process involved repeated testing of the variety of curries and accompanying dishes in coordination with lunch venue business partners and representatives from JTB India, a group company.
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