Caesars Sells ‘World Series of Poker’ Brand

Caesars Sells ‘World Series of Poker’ Brand

Caesars Entertainment is selling the ‘World Series of Poker’ (WSOP) brand to the NSUS Group.

The NSUS Group, known for launching the online poker brand ‘GGPoker’, has agreed to purchase the brand for 500 million US dollars. The payment will be made half in cash and the remaining half will be paid with promissory notes, secured by intellectual property rights, due in 5 years.

After the sale, Caesars will still retain the rights to hold its flagship summer series in Las Vegas for 20 years, as well as the license to use the brand for its land-based and online poker operations.

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The translation may not be accurate.