IHG Hotels & Resorts and Hotel Management International have agreed to rebrand three hotels.
The Crown Palace Shinshanku Kochi will be rebranded as “ANA Crowne Plaza Hotel Kochi”, Hotel Crown Palace Hamamatsu as “ANA Crowne Plaza Hotel Hamamatsu”, and Hotel Crown Palace Chiryu as “ANA Crowne Plaza Hotel Chiryu”, undergoing major renovations and set for their respective rebrand opening in the first half of 2026. These full-service hotels feature banquet halls, pools, and several restaurants and are used for tourism and business purposes.
All three are expected to see an increase in guests through the rebranding. In particular, Hamamatsu aims for business demand during visits by company officials from entities with significant dealings in India, such as Yamaha and Honda, and the rapidly increasing middle class in India for tourism. IHG Hotels & Resorts operates over 50 Crowne Plaza Hotels in India and expects to acquire customers through its loyalty program.
Hotel Management International operates 43 hotels and ryokans across Japan under seven brands including Pearl City and Creston Hotel, and is expanding its business by acquiring properties such as Hotel Mikazuki in Kamogawa and Katsuura and Tsumagoi Resort. President Hira Ryuuko was born in India in 1948 and naturalized in Japan in 1976. He started his family business in Japan in 1921 as one of 50 companies involved in the export of Japanese silk. He entered the hotel business in 1970 by co-investing in the Sunroute Hotel System. A rebranding agreement has already been reached with Marriott International for seven hotels, and there is a plan to rebrand about ten more hotels to foreign brands in the future.
IHG Hotels & Resorts operates 47 hotels across eight brands in Japan. In the next three years, three brands, Regent, Vignette Collection, and Garner, are expected to enter Japan, with an additional 15 hotels planned for opening.
