APA Hotel has signed a contract with the Japan Football Association (JFA) in the ‘Curry & Rice’ category as a JFA National Team Partner.
‘APA President Curry’ will be the official curry for the Japan National Team, and ‘APA President Rice’ (packaged rice) will also become the official rice for the soccer Japan National Team. Limited edition Japan National Team package products will also be available.
‘APA President Curry’ is a luxury beef curry, inspired by Kanazawa curry, a specialty of Kanazawa, the group’s birthplace, which uses exclusively selected original sauce and a mellow sauce, bringing out the natural sweetness of slowly stewed beef and vegetables. ‘APA President Curry SAMURAI BLUE’ (500 yen), ‘APA President Curry Nadeshiko Japan’ (same), and ‘APA President Rice Japan National Team’ (200 yen) are the three varieties of Japan National Team package products that will be launched, strengthening support for the Japan National Team.
The Japan National Team package products will be pre-sold at the Yahoo! APA Hotel store from September 2, and will be sold sequentially at the front desks of APA Hotels nationwide from October 1. They will also be offered as a reservation bonus for the Samurai Blue Room at APA Hotel & Resort from September 2.
JFA Chairman Tsuyoshi Miyamoto commented, “As a JFA National Team Partner, APA Hotel, which has been supporting the Japan National Team since March last year, will now also support the Japan National Team through the ‘APA President Curry’ and ‘APA President Rice’ products, in addition to the traditional hotel business domain. We are informed that new packages of ‘APA President Curry’ featuring photos of the Japan National Team players have been prepared, exceeding 11.11 million meals sold. We highly anticipate that this initiative will provide new enjoyment for the fans and supporters.”
Japan National Team coach Hajime Moriyasu said, “‘APA President Curry’ is characterized by its rich Kanazawa curry flavor, which I personally really enjoy. I hope that fans and supporters will stay at APA Hotels to refresh from their travels, eat the curry to gain energy, and unite in support of the Japan National Team. Also, I am very grateful and looking forward to the Japan National Team version of ‘APA President Curry’ being made available this time.”
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